Majority of plastic products we use, and more specifically of the plastic produced to date, have not been disposed off in a proper way. Unfortunately, a considerable amount of this waste ends up in our water streams. Numerous studies have shown that plastics are the most prominent type of waste found floating in our rivers, seas and oceans.

Estimates show that 12.2 million tonnes of plastic enter the marine environment annually, 80% and more of which comes from land-based sources (Eunomia).

Full extent of the effects caused by plastic debris in the marine environment is not yet known. However, every year millions of species die due to the ingestion of plastic litter, and many of them have become endangered. With plastic entering the food chain of marine life, chances it ends up in our food chain are inevitable!

Awareness of marine litter extent and effects is growing, as more and more initiatives are taken to tackle the issue. Nonetheless, more effort and more actions are needed if we are to offset the effects that have been created so far.

With circular economy, plastic litter can be captured through ocean and beach clean ups and fed back to the economy through recycling. Recycling is one of the most efficient ways of plastic waste management – new products are created, a solution for marine litter is provided and GHG emissions are cut back!