Let’s work together on plastics packaging design! - Plastics Recyclers Europe Recycling Conference
Today, products are very often designed without any real knowledge of their actual recyclability. However, design of a packaging has a detrimental impact on the recycling. Consequently, the first step in minimalizing a negative impact of a product on the environment shall be its design.
During the Recycling Conference in Düsseldorf Plastics Recyclers Europe launched RecyClass, a platform for recyclability assessment, which is the key step in ensuring better recycling of plastic packaging. This tool will help packaging designers to find the correct way to approach and evaluate their new products.
The conference gathered the worlds of plastics recyclers, plastics packaging producers, brand owners and EU policy makers. Representatives of European Commission and entrepreneurs debated and discussed pressing issues within plastics packaging design and its recycling.